Episode #6: How to Build an Authority Engine Using Social Proof
In his book Influence: The Psychology of Persuasion, Robert Cialdini said, “We view a behavior as more correct in a given situation to the degree that we see others performing it.” We buy products endorsed by athletes and celebrities because we want to look and perform like them. We trust user reviews because they have […]
What Is a Front End Designer and What Do They Do?
We’ve been hearing a lot of buzz about the front end designer lately. This blog post will tell you who a front end designer is and what he does.
Software Life Cycle Phases and Models Explained
If you’re starting out in software development carrer, this post is for you. We’ll discuss software life cycle phases in detail to help you in your projects.
Tips for Implementing Data Quality Controls
As a business owner, implementing data quality controls can help ensure the accuracy of data and improve your bottom line. Here are tips to get started.
The Different Types of Development Life Cycle Models
Looking to learn about the types of development life cycle models? This post is for you. Find out which model is best for your project and get started today!
Episode #5: Patrick’s How to Build a Winning Go-To-Market Strategy
What is the most important startup activity for any software business? Building and executing a winning go-to-market strategy. How do you do that? With Patrick Parker’s super insightful 9 Step framework. In this episode, Patrick will walk you through the critical components required to see customers flocking to you, credit cards in hand. Learn how […]
Episode #4: Building an Authentic Sales Org. w/ Patrick Micklewright
How can software take your business to the next level? By remaining authentic. Join host Patrick Parker as he interviews long-time friend and business colleague, Patrick Micklewright, on the fundamentals of building your first sales organization. Learn the value of consistency, ‘keeping it real’, and how to break down barriers of transparency to achieve scale […]
Ep. #3: Build A Successful MVP w/ Piyush Pamecha
LinkedIn founder Reid Hoffman once said, “If you’re not embarrassed by your first iteration, you launched too late.” Many founders make the mistake of investing a great deal of time and effort into perfecting their product before launching, only to realize that nobody cares about it. So how do you avoid the same mistake? First, […]
Ep. #2: 3 Steps to Nailing your Ideal Customer Profile
To be a highly successful business person, you must understand who you wish to serve. That includes identifying the demographics and psychographics of your ideal customer. How do you do that? In this episode, Patrick describes three steps to nailing your ideal customer profile (or ICP). If you follow these steps, you’ll be on your […]
Ep. #1: How to Validate Your Software Idea in 30 Days or Less
In software, most entrepreneurs unknowingly fail before they ever write a single piece of code. Avoid making the same mistakes. In this episode, Patrick walks you through a crash course on how to validate your software idea in 30 days or less, using the same framework he uses to build 7 and 8-figure products. Patrick […]